iPhone- Is the interface the brand?

See my previous Thoughts Illustrated: iPhone redux - Ubiquitous computing or a Fashion Statement?

These guys from Japan really understand Radical Simplicity. Here is how they put it:Information Architects Japan

And once again Apple proves that nowadays the interface is the brand. Useless to say that I will get that little miracle as soon as I can, yet our uncle Fritz is still desperately waiting for the other Apple promise to be fulfilled: Simplicity.

Information Architects Japan � iA Notebook � Strip it down for Uncle Fritz: Introducing iPhone Nano&Shuffle